NO. 03 / 11 — TERRA NOSTRA

BRANDING / COPYWRITING / UI/UX / DEVELOPMENT 2023

TERRA NOSTRA.

Wild fish from the Portuguese coasts, brought to Montréal retail — named, written, designed and coded by one hand.

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A Montréal importer bringing wild fish in from the Portuguese coasts, Madeira and the Azores — young company, old-world catch. The brand had to make it read established: certified suppliers, sustainable fisheries, labels compliant to the letter, ready to walk straight onto a retailer's shelf. Identity, voice, site — one desk, start to finish.

CLIENT
Terra Nostra
YEAR
2023
ROLE
Branding, copywriting, UI/UX, development
KEYWORDS
Trust — Reliability — Insight — Experience
DELIVERABLES
IDENTITY / COPY / WEB / WORDPRESS BUILD
(THE POSITION) MSC + IFS CERTIFIED SUPPLY

Certifications on the label, compliance on the sheet, the ocean on the shelf — a brand built to be the retailer's easiest yes.

(01 — SPECIMEN) TYPE + COLOR
BRAND TYPEFACE — POPPINS / 400 + 700
Aa.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789&?!

Atlantic Navy RGB 4, 56, 93
HEX 04385D
Ocean Blue RGB 4, 123, 185
HEX 047BB9
Sand RGB 237, 231, 213
HEX EDE7D5
Salmon RGB 253, 201, 162
HEX FDC9A2
(02 — WEB) DESIGNED AND BUILT
The Terra Nostra site on a laptop, the full page top to bottom — hero, story, certifications, products, contact.
The Fresh Fish catalogue on tablet — every species by common and scientific name — and the contact page on phone.
THE CATALOGUE — COMMON + SCIENTIFIC NAMES
(THE VOICE)

Boats, hands, certifications, then the catch itself — the copy landed with the design because both came from the same desk.

(03 — RESPONSIVE) FLAVOURS OF THE OCEAN, IN HAND
Five phones fanned across the frame — menu, story, cover, contact and product screens of the Terra Nostra site.
(04 — CREDITS)
BRANDING / COPY / DESIGN / BUILD
Alex Coanda
TOOLS
Photoshop, Lightroom, Illustrator — HTML, CSS, WordPress