NO. 04 / 11 — CDM PRINT

REBRAND / UI/UX / WEB / E-COMMERCE 2020

CDM PRINT.

A website that was losing money, rebuilt into half the company's revenue — and the largest online print retailer in Greater Montréal.

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A Montréal print shop, in business since 1996, with an online store that cost more to host than it sold. A local agency had already tried — and couldn't make the robust web-to-print engine under the hood work for an actual customer. My task: rebrand the company, reorganize the full catalogue, and rebuild the store around the existing engine — UX first, checkout included.

CLIENT
CDM Print
YEAR
2020
ROLE
Strategy, UI/UX, web development, e-commerce
ENGINE
Prisme Technologies web-to-print — integrated, not replaced
DELIVERABLES
REBRAND / UX / WEB / E-COMMERCE
(THE RESULTS) PER PRISME TECHNOLOGIES, 2023
ST COMPLETE ONLINE PRINT RETAILER IN MONTRÉAL
~% OF TOTAL SALES NOW ONLINE — FROM BELOW HOSTING COSTS
NO. ONLINE PRINT RETAILER, GREATER MONTRÉAL — 2023
% OF IMPERIAL TOBACCO'S PRINTING, CANADA-WIDE
(THE TIMING)

Months after launch, the pandemic shut the city down. CDM was the only print shop in Montréal taking orders online — sales exploded.

(01 — SPECIMEN) TYPE + COLOR
BRAND TYPEFACE — MONTSERRAT / 400 + 800
Aa.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789&?!

Not Cyan RGB 20, 189, 220
HEX 14BDDC
Not Magenta RGB 253, 49, 146
HEX FD3192
Not Yellow RGB 255, 241, 83
HEX FFF153
Not Black RGB 44, 45, 50
HEX 2C2D32
(02 — WEB) DESIGNED AND BUILT
The CDM Print site on a laptop, the full homepage top to bottom — services, roll-up promo, featured products in Not-CMYK color blocks, clients, contact.
The store floating on tablet and phone — business cards product page, screen to print in a few clicks.
THE STORE — SCREEN TO PRINT IN A FEW CLICKS
(THE CATALOGUE)

Hundreds of products — business cards to 96-inch banners — reorganized into a catalogue a customer could actually navigate, on top of the checkout engine nobody else had managed to implement.

(03 — THE STORE) WEB-TO-PRINT, DONE PROPERLY
The Color Posters product page on tablet and phone — sizes, finishing options, and the customize-and-order flow.
(04 — CREDITS)
STRATEGY / UX / DESIGN / BUILD
Alex Coanda
WEB-TO-PRINT ENGINE
Prisme Technologies — integrated by AC