NO. 09 / 11 — NOBODY'S DARLINGS

BRANDING / ILLUSTRATION / PRINT 2018

NOBODY'S DARLINGS.

Cuts, shaves and rock'n'roll — a Montréal barbershop with a crest instead of a logo.

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A barbershop on rue Fabre that cuts to rock'n'roll. The identity is drawn rather than set — a crest in the tattoo-flash tradition, built to hold together screened large on a black tee, die-cut into a sticker, and shrunk onto a business card. One piece of artwork across all three, no simplified variants.

CLIENT
Nobody's Darlings Barbershop
YEAR
2018
ROLE
Branding, illustration, print
LOCATION
Montréal
DELIVERABLES
CREST / APPAREL / CARDS / STICKERS
(THE MARK)

Not a logo — tattoo flash. Barber poles for pillars, a cracked heart at the centre, and the pole's own stripe carried up through the letters.

(01 — COLOUR) LETTERING DRAWN, NOT SET
Ink RGB 43, 46, 51
HEX 2B2E33
Barber Red RGB 191, 45, 51
HEX BF2D33
White RGB 255, 255, 255
HEX FFFFFF
(02 — APPAREL) THE CREST AT FULL SIZE
The crest screened large on a black tee — barber poles flanking a cracked heart, razor, brush and a BARBERSHOP banner, with cards and stickers staged alongside.
(THE TEST)

The same drawing has to work a foot across on a chest and an inch across in a wallet. Everything in it is there because it survives both.

(03 — PRINT) CARDS / DIE-CUT STICKERS
Business cards, both faces — the crest on one side, cuts, shaves and rock'n'roll with contact details on the other.
BUSINESS CARDS — BOTH FACES
Die-cut stickers fanned out, the crest cut to its own silhouette.
STICKERS — DIE-CUT TO THE CREST
(04 — CREDITS)
BRANDING / ILLUSTRATION / PRINT
Alex Coanda
SHOP
Nobody's Darlings — Montréal, est. 2016