NO. 08 / 11 — LOGOFOLIO

IDENTITY / MARKS / ILLUSTRATION VARIOUS

LOGOFOLIO.

Sixteen marks, sixteen trades — drawn one at a time, over years.

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Not a project — a habit. Sixteen marks drawn across the freelance years for whoever came through the door: a masonry contractor, an escape room, a photographer, a wakeboard camp, an épicerie, a chocolate spread, a language exchange. No shared client, no shared category, and no house style pushed onto any of them — script, shield, monogram, hand-drawn, whatever the trade wanted.

CLIENT
Various
YEAR
Various — freelance
ROLE
Strategy, identity, illustration
COUNT
16 marks
DELIVERABLES
LOGOTYPES / MARKS / BRAND SYSTEMS
(THE TEST)

A mark that only holds up in full colour, at full size, isn't finished. Every one of these had to survive one colour and one inch — so that's how they're shown first.

(01 — THE MARKS) ONE COLOUR, ONE INCH
(AND DRESSED)

The same sixteen, in the colours they actually wear.

(02 — IN COLOUR) AS DELIVERED
The Dogfather — the logo in its own colours.
Keystone Masonry — the logo in its own colours.
Dominuk — the logo in its own colours.
Beco Electric — the logo in its own colours.
Filmm Photography — the logo in its own colours.
Question — escape room — the logo in its own colours.
La Grange Urbaine — the logo in its own colours.
Semilla — the logo in its own colours.
Appartements Henri-Julien — the logo in its own colours.
WAMP wakeboard camp — the logo in its own colours.
Marianne Ackerman — the logo in its own colours.
Hash Tag — the logo in its own colours.
Naturela — the logo in its own colours.
Phora — the logo in its own colours.
Moringa mercado local — the logo in its own colours.
Intercambio Escondido — the logo in its own colours.
(03 — CREDITS)
STRATEGY / IDENTITY / ILLUSTRATION
Alex Coanda
SPAN
Freelance — Montréal