NO. 06 / 11 — NOW TANTRA

BRANDING / STRATEGY / UI/UX / PRINT 2019

NOW TANTRA.

A tantra massage studio in downtown Oslo, where the brief came down to one word — classy.

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A tantra massage studio in central Oslo, working in a category whose visual conventions actively undercut it. The job was to make a legitimate practice look like one — so the identity borrows from high-end spa and hospitality instead: a lotus mark, a serif over a geometric sans, cream and sandalwood against a single soft red, and copy that explains the practice before it sells anything.

CLIENT
Now Tantra
YEAR
2019
ROLE
Branding, strategy, UI/UX
MARKET
Oslo, Norway
DELIVERABLES
BRANDING / STRATEGY / UI-UX / PRINT
(THE TONE)

The category defaults to neon and innuendo. This one reads like a spa — which is what it is.

(01 — SPECIMEN) TYPE + COLOR
BRAND TYPEFACES — PLAYFAIR DISPLAY + MONTSERRAT
Aa.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789&?!

Soft Red RGB 243, 74, 74
HEX F34A4A
Cream RGB 241, 211, 188
HEX F1D3BC
Sandal Wood RGB 97, 80, 73
HEX 615049
(02 — WEB) BOOKING BUILT INTO THE PAGE
The Now Tantra site on a laptop, the full page top to bottom — hero, about, the two treatment tracks, the booking panel and contact.
The booking step on tablet and phone — pick a day, pick an hour.
BOOKING — TABLET + PHONE
(THE SYSTEM)

Two typefaces, three colours, one lotus. It folds down to a business card and a flyer that explains the practice before it books it.

(03 — PRINT) FLYER / CARDS
The flyer, both sides — the explainer face in soft red and sandalwood, and the photographic face.
FLYER — BOTH FACES
Business cards on uncoated stock — the lotus mark on charcoal, contact details on soft red.
BUSINESS CARDS — UNCOATED
(04 — CREDITS)
BRANDING / STRATEGY / UI-UX / PRINT
Alex Coanda
TYPE
Playfair Display + Montserrat