NO. 01 / 11 — MECADEMIC

BRAND / DIGITAL / CONTENT / PHYSICAL 2024 → NOW

MECADEMIC.

The world's most precise industrial robots, rebranded end to end — by one designer.

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mecademic.com on a laptop, staged between two dark rock monoliths.

Mecademic builds robots with no clear competitor — in an industry that distrusts anything new. After two failed rebrands by two established agencies, the brand still read as a startup selling a fancy toy. The mandate, taken in-house: make the radically new feel established, solid and reliable — and produce all of it.

CLIENT
Mecademic Industrial Robotics
YEAR
2024 → now
ROLE
Strategy, art direction, design, build — all of it
SCOPE
360° rebrand, produced end to end
DELIVERABLES
IDENTITY / WEB / VIDEO / SOCIAL / PRINT / BOOTHS
(THE RESULTS) EQUAL 28-MONTH PERIODS, BEFORE / AFTER
× LINKEDIN IMPRESSIONS
× LINKEDIN ENGAGEMENT
× BEST-EVER TRADESHOW LEADS — AUTOMATE 2026
+% YOY GROWTH, IN AN INDUSTRY DOWN 25%
(THE MANDATE)

Make something radically new feel like it has been here for fifty years — without making it boring.

(01 — SPECIMEN) TYPE + COLOR
BRAND TYPEFACE — ARCHIVO / 100→900
Aa.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789&?!

Clouds RGB 252, 253, 252
CMYK 0, 0, 0, 1
HEX FCFDFC
Yucatan RGB 93, 239, 191
CMYK 61, 0, 20, 6
HEX 5DEFBF
Forest RGB 18, 38, 22
CMYK 53, 0, 42, 85
HEX 122616
Midnight RGB 12, 26, 15
CMYK 54, 0, 42, 90
HEX 0C1A0F
Original RGB 0, 155, 114
CMYK 100, 0, 26, 39
HEX 009B72
(02 — BRAND GUIDE) WRITTEN DOWN, SO IT SURVIVES — SCRUB →
Cover of the Mecademic brand guidelines — deep forest green, outlined arrow mark.
01 — COVER
Brand guide — typography, the Archivo specimen on deep forest.
10 — TYPOGRAPHY, THE FACE
Brand guide — typography scale: oversize 115, headlines, paragraph.
11 — TYPOGRAPHY, THE SCALE
Brand guide — application: the website across devices.
19 — APPLICATION, WEB
Brand guide — application: social posts, webinar and whitepaper cards.
21 — APPLICATION, SOCIAL
Brand guide — application: It's small — the Meca500 brochure.
23 — APPLICATION, PRINT
Brand guide — application: booth structures and banner systems.
24 — APPLICATION, ENVIRONMENTS
DOWNLOAD THE COMPLETE BRAND GUIDE ↓
(THE SYSTEM)

Guidelines are easy to write and easy to ignore. What makes them hold is one pair of hands carrying them through everything that came after — the website, two years of film, the print, the booths.

(03 — WEB) DESIGNED AND BUILT
mecademic.com pages fanned out around a laptop — product, industry, key features and case-study screens.
MECADEMIC.COM — FULL PAGE
mecademic.com homepage, top: the hero and microautomation positioning.
The homepage in full — hero, automation pillars, product range and the trusted-by wall.
XVP Photonics case study — overview, solution and results.
Biotechnology, pharmaceuticals and lab-automation industry page.
The Meca500 product page — key features, specifications and compatibility.
About and company pages — global support map, the evolution timeline and leadership.
Product overview and MecaPortal software pages.

Screenshots show pages. They don't show a build — the templates behind them, the states, the way it moves. That part is live.

VISIT LIVE SITE ↗
(THE CHANNEL)

The other channels were noise. Everything went into LinkedIn, where the engineers actually are — reach grew thirteenfold over the same span, and the engagement rate held.

(04 — SOCIAL) 2 YEARS, AGENCY-GRADE, IN-HOUSE
A LinkedIn carousel post unfolding out of a phone — the calibration expert guide, panel by panel.
Save the date — SPIE Photonics West and MD&M West booth announcement.
MD&M West — integrated control, cleanroom ready.
NASA uses Mecademic robots for additive manufacturing.
Meca500 — the ideal solution for micro-manipulation applications.
Certified Integrator programme — let's talk, with Stanislav Gleizer at Automate.
The impact of automation on the global economy.
Free white paper — calibration, created by experts.
SLAS Europe — small robots, big conversations.
Engineered for cleanroom compliance — MD&M West.
Lower capital investment with a six-axis robot arm.
Mecademic officially launches the Certified Integrator Program.
automatica Munich — booth B4.300.
Why the compact robotic arm is a game-changer for integrators.
Happy hour at Automate 2026 — Tuesday June 23rd, booth 224.
We can help you accelerate your automation projects.
Lower capital investment — currency variant.
Faster setup, faster validation — MD&M West.
Mastering robot singularities and configurations — video with Ilian Bonev.
Certified Integrator — ready for the future of robotics.
Explore the Resources Hub — manuals, firmware and CAD in one place.
Save the date — the German and Austrian show run.
Certified Integrator — robot at work, close up.
Download our calibration guide.
Certified Integrator — two robots in a precision cell.
(05 — FILM) SHOT + EDITED, END TO END
LAB AUTOMATION DEMO CELL
HAPLY — TECHNICAL COLLABORATION
INTEGRATOR PROGRAM — LAUNCH
INTEGRATOR PROGRAM — RECAP
XVP PHOTONICS — TECHNICAL COLLABORATION
GLOBAL INDUSTRIE 2026 — MECA500 SHOWCASE
INFINITY CELL — AUTOMATE 2026 TEASER
AUTOMATICA 2025 — RECAP
(06 — PRINT) BROCHURES, ONE-PAGERS, CERTIFICATES, COFFRETS
Meca500 marketing brochure spreads — It's simple.
MCS500 SCARA marketing brochure spreads — It's small.
(THE BUILD)

A booth is a brand you can walk into. It leaves as flat artwork for a supplier on another continent, gets built once, and has to be right on the first morning of the show.

(07 — ENVIRONMENTS) BOOTHS — PRINTED + BUILT WORLDWIDE
The booth banner system — Meca500 and MCS500 panels beside the built wooden kiosk.
MCS500 booth — wood centre wall flanked by spec and application panels.
Meca500 booth — screen wall, counter and precision panels.
Tradeshow booth artwork production file — left wall, back wall, corner, door and right wall laid out to scale.
PRODUCTION FILE — BOOTH WALLS, TO SCALE
The Automatica 2025 main wall artwork, flat — the German positioning line, the certified-integrator panel and the arms in hand.
Booth render, left view — the full wall run with the hanging cube above it.
Booth render, right view — the corner return carrying the spec and application panels.
The stand built and open at Automatica 2025 in Munich, visitors moving in front of the wall.
AUTOMATICA 2025 — MUNICH, AS BUILT
(08 — CREDITS)
STRATEGY / DESIGN / CODE / VIDEO
Alex Coanda
EXTERNAL EDITORS + VIDEOGRAPHERS
Directed by AC
PRINT + FABRICATION
Suppliers worldwide, coordinated by AC